Fourteen Day Lab14-day product tests
For fathers who run a business

One card a day. Your wife, one kid, one boundary.

Every morning, one card: a small thing for your wife, a small thing for one of your kids, and one line in the sand for work. Under five minutes. No content library, no group calls, no app your wife has to install.

Start the 30-day Reset for $39

No payment today. Reserve the price, pay when we open.

Who it is for

Founders and owners

You are 100% at work and 100% at home and the balls keep dropping. You do not need more advice, you need the next small action.

Fathers of school-age kids

The window with each kid is closing and you keep saying "in a minute". The card remembers what each kid is into and when you last had time together.

Husbands who work late

Missed dinners add up. The card gives you the two-sentence message to send before the late meeting, with the real time you will be home.

How it works

  1. Tell us about your family once: kids' ages and interests, what your wife has asked for, your working hours.
  2. Each morning at 6:30 a single card arrives by email or WhatsApp. One spouse action, one kid action, one boundary, one two-minute decompression before you walk in the door.
  3. Tap done, skip or "not today". The card learns. Friday you get a two-line summary: what landed, what slipped.
  4. Nothing here is a course. If you want the why, it is one tap away, with the research behind it.

Pricing

Family Focus

$39 one-time, 30-day Family First Reset

30 daily cards, memory of your family, Friday summaries. After 30 days you choose: $9 a month, or stop.

Start the 30-day Reset for $39

No payment today. Reserve the price, pay when we open.

How this compares

Group programs for fathers cost $79 to $247 a month and ask for 3 to 4 hours of calls. Couple apps need your wife to join. This is one card, three roles, under five minutes.

Why we are building this

“I have a lot of trouble balancing the two and feel like I'm dropping balls at work and also not spending as much time with my boy as I'd like to.”a business owner on r/smallbusiness, July 2024
“Your dream to build a huge business is YOUR dream. Your kid wants an engaged parent.”a comment on r/Entrepreneur, June 2025, 287 upvotes

Questions

Is this therapy or coaching?

No. It is a daily prioritisation tool. Anything clinical is referred out to a professional.

Where does my family data go?

Encrypted, stored in the EU, never used to train models, deleted on request within 15 days.